Power House

Summary.

The Power House team approached me to redesign their mortgage team’s brand identity. They had a rough idea including 5-starts (their customer service rating) and a house concept. Because their sub-team is a member of Guild Mortgage, the parent company’s brand colors and logo specifications heavily influenced this project.

The Power House brand identity process consisted of:

  • Discovery phase
  • Concept design
  • Proof #1
  • Revision #1
  • Proof #2
  • Revision #2
  • Final Proof #3
  • Delivered in various formats

PROJECT DETAILS

CLIENT

Power House Team

Date

May 20, 2019

CATEGORY

Financial, Mortgage